Clean Market exists to make responsible business easier to navigate.
Clean Market was built is the meeting place for two things: platform development and time spent studying the business sustainability problem properly.
Founder Tim Bryant spent the previous chapter of his career building and licensing a CMS platform to exhibition and conference organisers. When Covid closed that sector down, he chose not to follow it into virtual events. Instead, he studied Business Sustainability Management at the Cambridge Institute for Sustainability Leadership and came back to the technology with a different question: where could it genuinely help?
There isn't a shortage of companies making progress, organisations helping them, initiatives supporting them or information about what is happening.
Useful information is spread across search results, company websites, certifications, disclosure platforms, alliances and industry networks. Each provides an important part of the picture, but if you're trying to understand a category of companies that you need to work with, the research quickly becomes time-consuming.
Clean Market exists to make that easier.
We identify relevant companies and check their information before adding them to a searchable environment where they can show what they actually do, how they're making progress, who they work with and what they can offer.
We don't publish ESG data, rate companies or suggest to visitors who they should choose. And we don't need to replace the certifications, networks, alliances and other organisations already contributing to progress. Companies can show those relationships as part of their Clean Market presence.
The aim is much simpler: make companies making progress easier to discover, and help them to grow.
Our customers are our audience, and our audience are future potential customers. A company researching suppliers today might be discovered by a customer tomorrow. It might also use Clean Market to find the expertise, technology or partners that can help it make further progress.
Search and AI are changing how businesses discover information, while companies still need reliable ways to represent themselves. Clean Market provides structured, human-reviewed information about real organisations that can be discovered, researched and investigated. Our audience make their own decisions based solely on their interests.
We have the technology to bring companies together, so we're doing it.
Built for the job
Clean Market runs on proprietary .NET software developed with a long-standing local development team.
The technology was originally built for international exhibitions and conferences, where large populations of organisations, products and content needed to be structured, searched and discovered. That same capability now underpins Clean Market.
The platform is fast, secure, highly SEO friendly, and designed to scale. We're also very low-carbon, with the homepage generating approximately 0.05g CO₂ per page view.
Why the hourglass Earth?
The Clean Market logo reflects what is at stake.
A circle - the whole - with an hourglass cut through it. Approximately seventy percent ocean and thirty percent land.
It represents the urgency of time, but also a bottleneck: the narrow point where progress, information and opportunity should flow more easily.
Clean Market is built to help open that bottleneck.
Responsible business decisions, made easier.